Exclusive:- Interview with CashSuvidha Founders

A dialogue with the team from CashSuvidha was a very fruitful one. Discussion about the overall SME sector, and the platform that they are building gave birth to the following conversations.

Q: What do you make up of the overall SME sector as of now?

Ans: It would not be an exaggeration to state that the SME sector is one of the most critical contributors to the growth of the Indian economy. In spite of its large size, and the vital role it plays in the country’s economy, the Indian SME sector suffers on account of adequate financial access. Lack of awareness, poor access to banking services, outdated data models, etc, force small businesses to cope with an unhealthy financial environment. As a result, many small businesses either close shop or rely on very expensive and complicated financing, largely from the unorganized lending sector.

Q: Why is there a need for platform like CashSuvidha?

This online lending platform, was started with an aim to reduce the wait time and turnaround time for business loans in both urban and rural areas.

At CashSuvidha, we appreciate the value of time as well as we appreciate the value of Money. All our loan activities are directed towards providing hassle free loans to people in a super quick time and at competitive rates of interest.

Our four-Step process to gain funds is fascinating. Just apply anytime, upload your documents and disbursal: loan amount disbursed within 72 hours. People can apply anytime, upload their documents, and have the loan disbursed within 72 hours. The focus of the platform is on income sectors and providing working capital to women entrepreneurs, MSMEs, SMEs, and startups as well as the provision of invoice finance.

CashSuvidha Founders

Q: How is CashSuvidha going a step ahead and helping the ecosystem right from its roots, from small scale entrepreneurs to housewives?

Ans: Cash Suvidha has an extensive range of Products- Entrepreneur Loan, Small Medium Enterprise Loan, and Invoice Finance. Our aid towards the segment of Women’s is appreciable and gives them an edge over others.Cash Suvidha has come up with an opportunity to provide small and micro-empowerment loans with best-in-the-market interest rates. Here, we invite and inspire the unbanked as well as under banked women. These loans are specially designed for the deprived, discriminated and economically neglected women.

The passionate team is also working on a technology through which Results can be obtained in real time (It includes Social Score, E-KYC, Human behavior & Credit Bureau CIBIL & Equifax.)

We have centers in remote areas with localities as employees, so they understand the needs better and may customize the loan product as per the need of the borrower. Additionally we are very prompt in accessing the loan requirement and the process disbursal is quick and responsive. The digital platform CashSuvidha serves as a clear cut demarcating factor in a step ahead to get easy loans at competitive rates coming your way.

Q: We have also heard that you are building an app lately. So what’s about that?

Ans: Yes we are working on an app that would be very comprehensive but would encompass all what a person needs to raise funds in just a single app. Our App and Scoring Model score in real time and know the Human Behaviour, his credit history and verify his KYc online. The process got much easier and streamlined. And that is the vision we want to achieve through our App and Scoring Model.

We want to utilize the quantum of the time spent by the customer on his mobile, and drive that to our advantage.

Q: How is the team performing and clicking as a unit together. Also shed light on the Founder’s profile for CashSuvidha?

Ans: The team at Cash Suvidha is awesome sauce. They have been the guiding light in driving the ecosystem towards easier finance at competitive rates. They have given the much financial wings in making up many ventures and ideas come to life and become successful. While we are discussing at length about the talented team, it becomes equally important to dicuss the front-runners, charioteers and leaders of the pack.

Having a vast experience of over 25 years in the Business & Financial Market, Mr. Rajesh Gupta is B.Com (Hons) from Delhi University. He is currently holding the position of Director in the company. Recognized for his top-notch knowledge and noteworthy ability, he is playing an important role in company management. His professional familiarity has helped the organization to establish new horizons, apart from enlarging the service range. Besides, his honest vision has helped us in mounting the clientele.

Mr. Anoop Garg, Co-Founder of Cashsuvidha,  hasalways been the consistent supporter of the enterprise. His dynamic experience of over 21 years in various capacities and domains has been a big plus for business’s functioning and operations.

Q: What is the future vision and goals that team at CashSuvidha desires/ wishes to achieve?

 For Cash Suvidha, the focus area currently lies in managing both the urban and rural credit requirements, thus benefitting the lower strata as well. The motive is to bridge the wide gap in the market and reach out to those who have no access to banks and financial institutions. Self-funded, Cash Suvidha aims to reach up to one lakh borrowers.

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