Amogh Tiwari – Building A Brand Out Of Scrap From Scratch

“My father is a driver and because of his low earnings, i have always gone through financial crisis. I was never ashamed of my father or his profession but the fact, that i wasn’t able to get my family out of it, has managed to depress me many a times. Due to the same financial dilemma, i had to leave my dream college. I was in my second year studying leather design in NIFT, Chennai. Friends, relatives, they all thought i had failed my exams. I was suddenly a worthless in their eyes. So, I left the city in 2015 and came to Delhi to follow my hidden passion of upcycling.

I saw the opportunity that how waste can be transformed into great products. Waste and poor sustainable system being India’s third biggest problem needs to be solved. And i wanted to do something about it. And since necessity is the mother of invention, JUNKOFY was born out of it.

Since July this year, Junkofy is solving the problem of sustainability with a creative solution streak. I want to make Junkofy the first brand of India where every waste is seen as recycling and upcycling opportunity, where we redefine waste and convert them to the next level of design and productivity products which range from home decor to accessories and utility products. For us, at Junkofy, nothing is waste. Design is in my veins and bringing it into waste has been the biggest challenge for me.

There had been some moments, a phase you may call, when i had to spend days skipping one time meal. No one hired me because i had no degree. I was broke with zero support in the new city. No funds, but that skipping of meals helped me generate some funds for starting my own thing. My friends and relatives, they still question about my career. They make fun but that does not affect me. I know i am building a brand out of scrap from scratch.

I saw the beauty of trash. I believe that sustainability has the power to change mindsets and create a creative revolution in the era were Delhi is the most polluted city. I saw the power that if my startup could create an idea wherein 1 crore people just up-cycle their one glass bottle by getting inspired from our products, we will be able to reduce and reuse 1 crore glass bottles which will, ultimately, reduce the energy consumption required to burn the bottles and the level of co2 generated in the city. It’s not just a startup, it’s a vision to define a new style, living and buying behavior which help country to opt sustainable living.

Entrepreneurship is the boundless journey to explore the hidden Karigar (Artisan) in myself and make it into a Kalakaar (artist) on the road of invention, finding something new, my true Karigiri (workmanship). The road of entrepreneurship is the way i feel, i can convert my karigari (workmanship) into a kalakaari (artistry). “

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Amogh Tiwari - Building A Brand Out Of Scrap From Scratch
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Amogh Tiwari - Building A Brand Out Of Scrap From Scratch
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My father is a driver and because of his low earnings, i have always gone through financial crisis. I was never ashamed of my father or his profession but the fact, that i wasn't able to get my family out of it, has managed to depress me many a times. Due to the same financial dilemma, i had to leave my dream college. I was in my second year studying leather design in NIFT, Chennai. Friends, relatives, they all thought i had failed my exams. I was suddenly a worthless in their eyes. So, I left the city in 2015 and came to Delhi to follow my hidden passion of upcycling.
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Humans of Entrepreneurship
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