Amazon.in has come out with a global interactive platform for startups called the– Amazon Launchpad in India. This platform will give the budding companies an opportunity to launch, market, and distribute their products to Amazon customers pan India and globally. The platform, apart from providing an ease of launch, will also facilitate the start up to build a brand and get noticed.
Amazon India is collaborating with the Indian Angel Network, Nasscom’s 10,000 startup initiative, and the Department of Industrial Policy and Promotion’s Start Up India initiative among many more to bring in appropriate recourses and support to successfully launch startups on such a grand scale.
The Amazon Launchpad promises to be a support system that will guide Indian startups through the obstacles often faced by them during the company launch and creating a space for the brand in the market.
This innovative platform already has products from various fields like technology, food, etc in its store. To get access to the recourses provided by the Amazon Launchpad and in order to get access to Amazon’s customer base the newcomers need to pay 5000rs per month. Even before its launch, over 25 Indian startups have already joined the program and are looking forward to leverage Amazon’s marketplace expertise and infrastructure to create awareness and drive sale. Featured Indian Startups include Witworks, Leaf Wearables, Ducere Technologies, Seventh Sense Technologies among others
This is what the Amazon Launchpad is promising the startups :
1. Launch Faster
With Amazon Launchpad your launch can happen in weeks rather than months. Take advantage of Amazon’s fulfillment network and marketing chops to get to market faster, with a bigger impact.
2. Get Noticed
No matter the size of your company, we’ll boost your content with the same Amazon tools that power the big players, including placements across Amazon.com and our program storefront. And the best part? You don’t have to build a marketing plan on your own. We’ve got this.
3. Build Your Brand
Our purpose-built product detail pages help you tell your unique brand story to Amazon customers everywhere. “About the Startup” Q&A helps you connect with customers on a personal level.
4. Earn customer trust, globally
Your customers get Amazon’s world-class fulfillment, trusted customer service and Prime’s fast & free shipping benefits. When you’re ready to go global, we leverage Amazon’s marketplaces around the world to help you grow.
Amit Agarwal, Vice President and Country Head, Amazon India believes that “India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world,”